Under Armour (Class C) (UA)
NYSEConsumer DiscretionaryApparel - ManufacturersSnapshot 2026-09-14
$4.81-2.04%
Close 2026-09-15 · 1-day change
NYSEConsumer DiscretionaryApparel - ManufacturersSnapshot 2026-09-14
Research Workspace
Put UA beside peers and holdings, graph the same metric, and keep your notes with the evidence.
Daily closes. Earnings/event dots are placed inline.
Industries move in repeating boom-and-bust cycles. This shows where this stock’s industry sits in that cycle, stage by stage (recovery → expansion → supercycle → steady → deceleration → contraction), from its fundamentals (orders, revenue, capital spending), not the stock’s price.
A booming industry is a tailwind for the names in it; a contracting one is a headwind. Companies in the same industry tend to rise and fall together with the cycle, the way a tide lifts and lowers every boat in the harbor at once, so a large part of a stock’s swing can come from where its industry sits rather than from the company itself. It’s context for reading the company’s results, not a buy/sell call. Full explanation →
Apparel, Accessories & Luxury Goods is in contraction. Describes the industry's cycle state, not a call on this stock.
The stage band shows the industry’s cycle over the chart’s timeline (each color a stage); a ▼ marks a quarter its growth inflected down — amber is an unconfirmed watch, red is confirmed the next quarter. Use “Overlay cycle on chart” to tint the price chart by stage. The industry’s fundamentals, not a signal on this stock.
Primary pillar broken — Revenue stabilizes or grows modestly: Q1 FY27 revenue -3.0% YoY vs -1.0% target.
View ThesisRevenue is contracting — down about 6% over the past year.
View GrowthRanks in the weakest quality tier of its industry — roughly the bottom 32%, softest on free-cash-flow yield.
View QualityManagement screens weak on capital allocation, earnings delivery, the balance sheet, market reaction to earnings.
View ManagementExpectations look reasonable — what the market is pricing in sits in line with or below what analysts forecast.
View ValuationThis stock is volatile — it swings about 2% on a typical day and fell roughly 39% in its worst 12-month stretch.
View RiskUnder Armour's growth has to stabilize or improve to justify its current price. Revenue declined 3% year over year in Q1 FY27, missing the 1% target. It trades at 0.4× price-to-sales, below the 0.8× peer median. Expectations look modest compared to our view, indicating potential upside. The primary risk is the company's forecast for a steeper annual sales decline, which undermines its restructuring efforts. Peer multiples imply a price about 45% above where it trades. This read is provisional.
Trailing returns as of 2026-09-15. UA is total return (includes dividends); the S&P 500 benchmark is price return (the index excludes dividends).
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Compare UA with peers and holdings, graph the same reported metric, keep your questions beside the evidence, and return when the facts change.
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| Compare | Company | Living FV | P/E | Revenue % | Quality |
|---|---|---|---|---|---|
| UA Selected company | Graph | Compare | Trend | Review | |
| Peer Add a competitor | Graph | Compare | Trend | Review | |
| Holding Compare a holding | Graph | Compare | Trend | Review |
Selected metric trend
Quarterly · checked companies · value or % of revenue
A consensus fair price across 1 valuation methods, at three horizons. As of 2026-09-14. Estimates are diagnostics, not price targets. Short-horizon estimates are close to coin-flips, so confidence is a method-agreement read, not a prediction.
Today's peer multiple on trailing earnings, with no growth credited. This is the headline read.
Adds projected growth, so it leans optimistic by design. Read it as upside context, not a base case.
A price-focused, side-by-side fair-value read versus Apparel, Accessories & Luxury Goods — fair value, gap to price, and forward P/E.
Compare the value case
Put UA next to peers and holdings, compare Living FV and multiples, then graph the driver behind the difference.
Short report raises concerns about financial health.
Not investment advice. Scores describe historical and current data; they are not forecasts of future returns. Consult a licensed advisor before making investment decisions.
End-of-day figures as of 2026-09-15. EPS is implied from price ÷ P/E. Not investment advice.
A long-thesis check that carries the widest uncertainty of the three horizons.
Below average on quality vs scored peers
Direction of the business behind the multiple. Bands are backend reads; trailing-12-month basis.
TTM earnings are negative. P/E-based methods drop out and the estimate leans on sales- and cash-flow-based methods. A data condition, not a forward call.
Partnership enhances brand visibility and aligns with growth objectives.
Advances: Balance near-term revenue with long-term brand health
International strength supports long-term brand health objective.
Threatens: Balance near-term revenue with long-term brand health
Partnership termination may harm brand health and revenue balance.
Threatens: Balance near-term revenue with long-term brand health
Partnership loss may impact brand health and revenue balance.
Threatens: Balance near-term revenue with long-term brand health
North America demand decline impacts brand health and growth.
Threatens: Balance near-term revenue with long-term brand health
Sales drop may harm brand health and revenue balance.
Advances: Expand gross margin through pricing and mix improvements
Margin discipline supports gross margin expansion objective.