Reading RUSHA? Track it free: the weekly brief, plus an alert if the thesis breaks. No credit card.
Track RUSHA free→Rush Enterprises (RUSHA)
NASDAQIndustrialsAuto & Truck DealershipsSnapshot 2026-06-15
Intact
$70.05+0.10%
Close 2026-06-15 · 1-day change
Recent financial performance is holding in the top half of its industry — the reason to own it looks intact.
The bottom line
Recent financial performance is neutral, while earnings quality is robust, cash backs up reported profits. Management's recent track record has been steady, and risk is moderate. The sector backdrop is a headwind, which may impact performance compared with sector peers, where it is typical. Peer multiples imply a price about 13% above where it trades (it looks cheap on this basis); the read is fair. This assessment is provisional.
as of 2026-06-15
Quick facts
- Exchange
- NASDAQ
- Sector
- Industrials
- Industry
- Auto & Truck Dealerships
- Market cap
- $5.44B
- Employees
- 7,355
- IPO date
- 1996-05-13
- Next earnings
- 2026-07-29
Price
Daily closes. Earnings/event dots are placed inline.
Adjusted daily closes (split & dividend). Scroll over the chart to zoom; click a range to reset.
EarningsMaterial event
What's priced in
(what the market already expects)What it's worth (estimated)
A consensus fair price across 7 valuation methods, at three horizons. Current price $70.05. Estimates are diagnostics, not price targets. Short-horizon estimates are close to coin-flips, so confidence is a method-agreement read, not a prediction.
12-month· primaryfair
$80.67consensus
Range $65.38 – $117.97
vs price: -13% below
Method agreement — · 7 methods
No-growth: today's peer multiple on trailing earnings. The headline read.
3-yearinexpensive
$155.59consensus
Range $143.95 – $239.83
vs price: -55% below
Method agreement — · 5 methods
Embeds projected growth. Leans optimistic by design. Upside context.
5-yearinexpensive
How much to trust our fair value
We take the 12-month fair value above and grade our own number — how the market prices this name versus what we'd justify, and where the two diverge.
Cheap vs peershigh confidence
At $70 RUSHA trades at 21× p/e, below its 23× p/e peer median. Our $81 fair value sits above the price; high confidence. Analysts: $73–$88. Not investment advice.
Multiple (P/E)
21.2x
peer 23.4x · own history 14.3x
Premium
0.9x peer
1.5x its own history
Growth the price needs
-13%
our forecast -3%
Our fair value
$80.75
range $65.36 – $117.97
Analyst range(a guide on our number, not a target)Our number is in the analyst range
How this stock is priced
One valuation read at a 12-month horizon, plus how price compares to peers and the company's own history.
Long-term · 1–3 yr
fairfair12-month view
What's priced inJustified
The price implies about 13% below a flat-multiple fair value, in line with our forecast of about -3%. This describes what's priced in, not a forecast of the move.
Low fragilityrisk posture, not a price call
No fragility gates fired.
Historical context
For similar setups historically (n=20,154): about 33% saw a 20%+ drawdown, and roughly 76% of those did not recover within the year. These are historical base rates for the cohort, not a forecast of this stock.
How strong is the business
(quality & execution)Factor signals
Each factor is a parallel diagnostic with a clear read of what it shows and how names like it have historically fared. Never aggregated into a single score.
Recent financial performance
neutralOperating income rose in 0 of the last 3 quarter-over-quarter moves. Historically, Industrials names rated neutral grew net income 57% of the time over the next year (vs 64% for the rest of the cohort, n=4882).
58th pctl · Industrials
Earnings quality
robustOver the trailing year it converted 2.88x of net income into operating cash flow. Historically, Industrials names rated robust grew net income 64% of the time over the next year (vs 57% for the rest of the cohort, n=3333).
85th pctl · Industrials
Macro sensitivity
Most sensitive to the broad stock market.
- the broad stock market: This stock moves with the broad market (high beta).
Not enough signal to read sensitivity to the US dollar, real (inflation-adjusted) rates, long-term interest rates, Fed net liquidity.
Management & capital allocation
stableEarnings setup & market context
The next print and the backdrop around it (sector regime and the AI cycle). Context for the path, not a forecast of returns.
Earnings setup · pre-print positioning
forward-looking
Neutral4 analysts, 75% Buyfor period ending 2026-06-30
Why this setup
Consensus revisions
EPS estimate $0.92 → $0.90 (-1.4% / 30d). 1 raised, 1 cut, 4 covering analysts.
Rating actions
0 upgrades, 0 downgrades / 30d, 1 maintained. 75% of analysts rate Buy.
Sector context
Intermediate · WeeklySector phase: industrials is in maturing, with decelerating (~3.2 years in phase).
Sector regime (90d momentum): headwind.Secular epoch: Growth by revenue growth · theme aerospace-recovery.headwind
Management scorecard
How management runs the business: capital, margins, balance sheet, and how reliably they guide and deliver.
Long-term · 1–3 yr
Overall: neutral
- Capital allocation
- neutral
- Earnings discipline
- strong
- Margin discipline
- strong
- Balance sheet
- weak
- Post-call reaction
- neutral
A guidance track record builds as the company issues and delivers on guidance.
How bumpy is the path
(risk while you hold it)Risk: how this stock moves
What a normal day, a bad day, and the worst of the last year would mean for a $10,000 position.
Intermediate · WeeklyLong-term · 1–3 yr
On a typical day, $10k can swing ±$133.
How much price usually moves either way.
On a bad day, this stock has moved -$334.
A rough but not unusual down day (about the 95th percentile).
In the worst 12 months, $10k could have lost $2,081.
Deepest peak-to-trough drop in the last year.
moderateas of 2026-06-15
Past results, not a forecast. Not investment advice.
What would change the read
(catalysts & re-read triggers)What changed
The most important moves since the prior daily snapshot.
Short-term · Daily
- No material changes since the prior snapshot.
No material changes since the prior snapshot.
as of 2026-06-15
What to watch next
Specific, dated things to watch for, each with what would confirm it and what would prove it wrong.
Intermediate · Weekly
- Either wayHigh confidenceMonthsactive 11d
Watch for quarterly earnings results on July 29, 2026
Why it matters: Earnings results will provide insights into revenue trends and management's outlook for the rest of the year.
What confirms / what disproves
Confirms one read:Earnings report shows revenue growth compared to Q1 2026.
Confirms the other:Earnings report shows revenue decline compared to Q1 2026.
Sector context
News catalysts
Recent news graded against this company's own objectives — whether it reinforces or challenges the thesis, and how confirmed it is.
No graded news catalysts for RUSHA yet.
This sector is also watching
- Watch for impacts from upcoming FOMC decisions
- Watch for revenue growth speeding up in Industrials
What could change this view
Conditional scenarios: if X happens, the view would shift in this direction. These are not predictions.
Intermediate · Weekly
Upside triggers
- If the sector bellwether OPLN keeps beating earnings and guiding higher, the Industrials sector momentum should keep lifting RUSHA and other Industrials names. Worth watching OPLN for early signals.
- If RUSHA raises forward guidance on the next earnings call (currently NEW as of 2026-04-28), that's a momentum boost. Street estimates typically follow guidance up and the stock tends to re-rate higher.
Downside triggers
- If RUSHA cuts guidance on the next call (currently NEW as of 2026-04-28), that's a meaningful negative. The Street tends to walk down estimates and the stock usually takes a leg lower.
- If the sector bellwether OPLN starts missing or guiding lower, the Industrials tailwind helping RUSHA and other Industrials names could fade. Watch OPLN for early warning.
- If GDP growth slows materially from the current 2.6% (say, below 2%), it hits RUSHA and other Industrials names harder than the average stock, since the sector is growth-sensitive.
Recent events
(material 8-K / filing activity)Material updates
Recent SEC 8-K filings ranked by likely impact, confidence, and recency.
- 2026-04-281mo agoItem 2.02
Results of Operations and Financial Condition. On April 28, 2026, Rush Enterprises, Inc. (the “Company”) issued a press release announcing the Company’s financial results for its first quarter ended March 31, 2026 (the “Earnings Press Release”). A copy of the Earnings Press Release is attached hereto as Exhibit 99.1 and is incorporated herein by reference.
Earnings preannouncementpositive
Score history
Whether the overall read has been drifting up or down lately, and how it's changed since last week.
+1.5 vs last weeklatest as of 2026-06-16
Not investment advice. Scores describe historical and current data; they are not forecasts of future returns. Consult a licensed advisor before making investment decisions.