Clorox (CLX)
NYSEConsumer StaplesHousehold & Personal ProductsSnapshot 2026-07-31
Reading CLX? Create a free portfolio, then add this holding for ongoing Reports and tracking. Track it in a free portfolio. No credit card.
Create your account →NYSEConsumer StaplesHousehold & Personal ProductsSnapshot 2026-07-31
Reading CLX? Create a free portfolio, then add this holding for ongoing Reports and tracking. Track it in a free portfolio. No credit card.
Create your account →Daily closes. Earnings/event dots are placed inline.
Industries move in repeating boom-and-bust cycles. This shows where this stock’s industry sits in that cycle, stage by stage (recovery → expansion → supercycle → steady → deceleration → contraction), from its fundamentals (orders, revenue, capital spending), not the stock’s price.
A booming industry is a tailwind for the names in it; a contracting one is a headwind. Companies in the same industry tend to rise and fall together with the cycle, the way a tide lifts and lowers every boat in the harbor at once, so a large part of a stock’s swing can come from where its industry sits rather than from the company itself. It’s context for reading the company’s results, not a buy/sell call. Full explanation →
Household Products is in steady. Describes the industry's cycle state, not a call on this stock.
The stage band shows the industry’s cycle over the chart’s timeline (each color a stage); a ▼ marks a quarter its growth inflected down — amber is an unconfirmed watch, red is confirmed the next quarter. Use “Overlay cycle on chart” to tint the price chart by stage. The industry’s fundamentals, not a signal on this stock.
Primary pillar under pressure — Manage gross margin decline: gross margin 43.2% vs 43.2%.
View ThesisRevenue is contracting — down about 4% over the past year.
View GrowthMiddle-of-the-pack quality for its industry.
View QualityMiddle-of-the-pack management execution.
View ManagementExpectations look high — the market is pricing in about 24% growth a year, above the roughly 8% analysts expect, leaving little room for error.
View ValuationModerate volatility — typically moves about 2% a day.
View RiskClorox's growth depends on successfully integrating the Gojo acquisition. Recent earnings showed a beat with a 6.5% surprise, but revenue growth is flat. It trades at 14× P/E, below the peer median of 17×. The market is pricing in more growth than expected, indicating full expectations. A specific risk is the ongoing sales decline, with a 19% chance of missing next quarter. Peer multiples imply a price about 25% below where it trades; this read is provisional.
Trailing returns as of 2026-07-31. CLX is total return (includes dividends); the S&P 500 benchmark is price return (the index excludes dividends).
Based on 20 analysts currently covering CLX (as of Jul 2026).
Based on 9 Wall Street analysts offering 12-month price targets for CLX in the last 4 months.
A consensus fair price across 11 valuation methods, at three horizons. As of 2026-08-01. Estimates are diagnostics, not price targets. Short-horizon estimates are close to coin-flips, so confidence is a method-agreement read, not a prediction.
Today's peer multiple on trailing earnings, with no growth credited. This is the headline read.
Adds projected growth, so it leans optimistic by design. Read it as upside context, not a base case.
A price-focused, side-by-side fair-value read versus Household Products — fair value, gap to price, and forward P/E.
Threatens: Adjust EPS expectations
Softer earnings outlook impacts EPS expectations negatively.
Not investment advice. Scores describe historical and current data; they are not forecasts of future returns. Consult a licensed advisor before making investment decisions.
End-of-day figures as of 2026-07-31. EPS is implied from price ÷ P/E. Not investment advice.
Current $95.53
The last 12 months of price, then the range of analyst 12-month targets from today’s $95.53.
Analyst ratings and price targets are third-party Wall Street estimates, not QuarterlyIQ’s view. Not investment advice.
A long-thesis check that carries the widest uncertainty of the three horizons.
Top 10% on quality vs scored peers
Direction of the business behind the multiple. Bands are backend reads; trailing-12-month basis.
Threatens: Address sales decline
Downgrade indicates ongoing sales decline concerns.

Threatens: Adjust EPS expectations
Lowered outlook impacts EPS expectations and overall investment thesis.
Advances: Manage gross margin decline
Productivity drive aids margins amidst high costs.

Advances: Integrate GOJO acquisition
IGNITE strategy supports growth through portfolio evolution.

Threatens: Address sales decline
COVID cleaning habits returning threatens sales.