Reading WDFC? Track it free: the weekly brief, plus an alert if the thesis breaks. No credit card.
Track WDFC free→Reading WDFC? Track it free: the weekly brief, plus an alert if the thesis breaks. No credit card.
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NASDAQConsumer StaplesSpecialty ChemicalsSnapshot 2026-06-15
Recent financial performance is holding in the top half of its industry — the reason to own it looks intact.
Recent financial performance is neutral, and earnings quality is fragile, indicating that reported profits are not well backed by cash. Management's recent track record has been fairly steady, and the company has a capital-friendly approach. However, the sector backdrop is a headwind, which may impact future performance. Peer multiples imply a price about 127% below where it trades (it looks expensive on this basis); the read is rich, as it trades above peer multiples, and the longer horizon does not make that back through growth. This assessment is provisional.
Daily closes. Earnings/event dots are placed inline.
A consensus fair price across 8 valuation methods, at three horizons. Current price $226.34. Estimates are diagnostics, not price targets. Short-horizon estimates are close to coin-flips, so confidence is a method-agreement read, not a prediction.
No-growth: today's peer multiple on trailing earnings. The headline read.
Embeds projected growth. Leans optimistic by design. Upside context.
We take the 12-month fair value above and grade our own number — how the market prices this name versus what we'd justify, and where the two diverge.
At $226 the market pays 38× p/e — above the 17× p/e peer median but in line with its own 40× history. That premium reflects a durable franchise our peer-anchored $100 fair value understates; treat the 'expensive vs peers' read with low confidence. Not investment advice.
One valuation read at a 12-month horizon, plus how price compares to peers and the company's own history.
The market is pricing in roughly 126% near-term growth, well above our forecast of about 5%. This describes what's priced in, not a forecast of the move.
Flags: expensive valuation, weak execution quality.
For similar setups historically (n=2,301): about 43% saw a 20%+ drawdown, and roughly 77% of those did not recover within the year. These are historical base rates for the cohort, not a forecast of this stock.
Each factor is a parallel diagnostic with a clear read of what it shows and how names like it have historically fared. Never aggregated into a single score.
Operating income rose in 2 of the last 3 quarter-over-quarter moves. Historically, Consumer Staples names rated neutral grew net income 52% of the time over the next year (vs 61% for the rest of the cohort, n=1526).
Over the trailing year it converted 1.12x of net income into operating cash flow. Historically, Consumer Staples names rated fragile grew net income 51% of the time over the next year (vs 57% for the rest of the cohort, n=1037).
Not enough signal yet.
Not enough signal to read sensitivity to the US dollar, the broad stock market, long-term interest rates, real (inflation-adjusted) rates, Fed net liquidity.
3 material management or governance events in the past 24 months, led by executive changes. Historically, Consumer Staples names rated neutral grew net income 50% of the time over the next year (vs 48% for the rest of the cohort, n=491).
The next print and the backdrop around it (sector regime and the AI cycle). Context for the path, not a forecast of returns.
EPS estimate $1.82 → $1.66 (-8.9% / 30d). 0 raised, 1 cut, 3 covering analysts.
0 upgrades, 0 downgrades / 30d. 67% of analysts rate Buy.
0 positive, 0 negative / 30d.
How management runs the business: capital, margins, balance sheet, and how reliably they guide and deliver.
A guidance track record builds as the company issues and delivers on guidance.
What a normal day, a bad day, and the worst of the last year would mean for a $10,000 position.
On a typical day, $10k can swing ±$115.
How much price usually moves either way.
On a bad day, this stock has moved -$268.
A rough but not unusual down day (about the 95th percentile).
In the worst 12 months, $10k could have lost $2,260.
Deepest peak-to-trough drop in the last year.
Past results, not a forecast. Not investment advice.
The most important moves since the prior daily snapshot.
No material changes since the prior snapshot.
as of 2026-06-15
Specific, dated things to watch for, each with what would confirm it and what would prove it wrong.
Why it matters: Sales growth in this segment is crucial for overall revenue. It reflects market demand.
Confirms:Sales of maintenance products in the Americas will grow more than 10% in the next report.
Disproves:Sales of maintenance products in the Americas will drop below 10% in the next report.
Recent news graded against this company's own objectives — whether it reinforces or challenges the thesis, and how confirmed it is.
No graded news catalysts for WDFC yet.
Conditional scenarios: if X happens, the view would shift in this direction. These are not predictions.
Recent SEC 8-K filings ranked by likely impact, confidence, and recency.
Departure of Directors or Certain Officers; Election of Directors; Appointment of Certain Officers; Compensatory Arrangements of Certain Officers. On June 4, 2026, WD-40 Company (“Company”) announced that Sara K. Hyzer, the Company’s Chief Financial Officer (“CFO”) and principal accounting officer (“PAO”), has informed the Company of her intention to transition from those roles and is expected to assume the role of Division President, Americas following the appointment of a new CFO. Ms. Hyzer…
Whether the overall read has been drifting up or down lately, and how it's changed since last week.
Not investment advice. Scores describe historical and current data; they are not forecasts of future returns. Consult a licensed advisor before making investment decisions.
Long-thesis check; widest uncertainty.
Looks more expensive than peers.
Around its own typical valuation.
Trailing four: 2025-Q2, 2025-Q3, 2026-Q1, 2026-Q2
A side-by-side read on sector standing, valuation, and risk versus Household Products.
| Stock | Sector standing | Valuation | Risk |
|---|---|---|---|
WDFC WD-40 Company | Typical Show detailsSector percentile: 52 of 100 | expensive | moderate |
CL Colgate-Palmolive | Typical Show detailsSector percentile: 56 of 100 | full | moderate |
KMB Kimberly-Clark | Above typical Show detailsSector percentile: 91 of 100 | fair | moderate |
CHD Church & Dwight | Typical Show detailsSector percentile: 38 of 100 | expensive | low |
CLX Clorox | Above typical Show detailsSector percentile: 73 of 100 | fair | moderate |
Not investment advice. As of 2026-06-15.
via XLP
Tailwind = sector leading the S&P 500; headwind = trailing. Both can be constructive. Historically, headwind regimes have averaged stronger forward returns than tailwind.
Context label only: describes the market state (e.g. real bear vs narrative panic, healthy uptrend vs late-stage froth). It is not a per-ticker buy/sell signal and does not predict factor performance.
Not investment advice. As of 2026-06-15.
Priorities management has stated in recent disclosures, with status and evidence drawn from earnings calls, filings, and press releases.
Ensure gross margin remains within the expected range for fiscal 2026.
Target operating income within the projected range for fiscal 2026.
Maintain revenue growth within the projected range for fiscal 2026.
Why it matters: Keeping this margin range is important for making money. It shows good cost control.
Confirms:Gross margin reported above 55.5% in the next earnings report.
Disproves:Gross margin reported below 55.5% in the next earnings report.
Why it matters: Earnings results will show how WD-40 is performing amid sector headwinds. It can affect investor sentiment.
Confirms one read:Earnings report shows revenue growth above 5% year over year.
Confirms the other:Earnings report shows revenue decline or flat growth year over year.
Why it matters: Reaching this target means the company controls costs and makes a profit.
Confirms:Operating income was between $103M and $110M.
Disproves:Operating income falls below $103M.
Why it matters: Staying within this range shows the company can maintain growth despite challenges.
Confirms:Revenue guidance remains between $630M and $655M for Q3.
Disproves:Revenue guidance falls below $630M for Q3.
Why it matters: Restating revenue guidance shows trust in future sales. This can make investors feel better.
Confirms:Management reaffirms revenue guidance between $630M and $655M in the next earnings call.
Disproves:Management lowers revenue guidance below $630M in the next earnings call.
Why it matters: Changes in unemployment claims can indicate shifts in consumer spending. This affects WD-40's sales.
Confirms one read:Unemployment claims are much lower than in previous weeks.
Confirms the other:Unemployment claims rise or remain high compared to previous weeks.
Why it matters: If revenue growth improves, it may signal a recovery in consumer spending. This could benefit WD-40 Company.
Confirms:Consumer Staples sector revenue growth exceeds 5% year over year.
Disproves:Revenue growth stays below 5% year over year.
Why it matters: The new CFO will influence financial strategy and reporting. This could impact investor confidence.
Confirms one read:A press release announcing the appointment of a new CFO before July 2026.
Confirms the other:No announcement of a new CFO by the next earnings call on July 9, 2026.
Why it matters: Changes in consumer spending can impact WD-40's sales and growth outlook.
Confirms one read:CPI shows an increase in consumer spending month over month.
Confirms the other:CPI shows a decrease in consumer spending month over month.
and Item 9.01 (including Exhibit 99.1) shall not be deemed to be “filed” for purposes of Section 18 of the Securities Exchange Act of 1934, as amended, and shall not be incorporated by reference in any filing under the Securities Act of 1933, as amended, or the Securities Exchange Act of 1934, as amended, except as shall be expressly set forth by specific reference in such a filing.
Departure of Directors or Certain Officers; Election of Directors; Appointment of Certain Officers; Compensatory Arrangements of Certain Officers. Appointment of Ken Allen Plunk as Director On February 19, 2026, WD-40 Company (“Company”) announced that its Board of Directors (“Board”) appointed Mr. Ken Plunk as a director of the Company, effective February 18, 2026. He was also appointed to serve as a member of the Audit Committee and the Finance Committee of the Board. Mr. Plunk, age 62, ser…
and Item 9.01 (including Exhibit 99.1) shall not be deemed to be “filed” for purposes of Section 18 of the Securities Exchange Act of 1934, as amended, and shall not be incorporated by reference in any filing under the Securities Act of 1933, as amended, or the Securities Exchange Act of 1934, as amended, except as shall be expressly set forth by specific reference in such a filing.
Departure of Directors or Certain Officers; Election of Directors; Appointment of Certain Officers; Compensatory Arrangements of Certain Officers. Resignation of Director, Trevor I. Mihalik, and Decision Not to Stand for Re-Election; Reduction in Board Size (b) On October 9, 2025, Trevor I. Mihalik, a member of the Board of Directors (the “Board”) of WD-40 Company (the “Company”), notified the Board of his decision to resign and not stand for re-election from the Company’s Board, effective as…