Reading FTLF? Track it free: the weekly brief, plus an alert if the thesis breaks. No credit card.
Track FTLF free→Reading FTLF? Track it free: the weekly brief, plus an alert if the thesis breaks. No credit card.
Track FTLF free→NASDAQConsumer StaplesPackaged FoodsSnapshot 2026-06-15
Recent financial performance is holding in the top half of its industry — the reason to own it looks intact.
Recent financial performance is strong, but risk is high and the sector backdrop is a headwind. Earnings quality and management's track record are neutral, while the management's capital stance is capital-friendly. Peer multiples imply a price about 35% below where it trades (it looks expensive on this basis); the read is fair. The key factors to watch include the performance of sector bellwethers and FTLF's earnings continuation. This read is provisional.
Daily closes. Earnings/event dots are placed inline.
A consensus fair price across 5 valuation methods, at three horizons. Current price $10.35. Estimates are diagnostics, not price targets. Short-horizon estimates are close to coin-flips, so confidence is a method-agreement read, not a prediction.
No-growth: today's peer multiple on trailing earnings. The headline read.
Embeds projected growth. Leans optimistic by design. Upside context.
We take the 12-month fair value above and grade our own number — how the market prices this name versus what we'd justify, and where the two diverge.
At $10 FTLF trades at 17× p/e — 1.4× the 13× p/e peer median. The market is re-rating it beyond its own range; our $7.64 fair value is medium-confidence here. Not investment advice.
One valuation read at a 12-month horizon, plus how price compares to peers and the company's own history.
The market is pricing in roughly 36% near-term growth, below our forecast of about 56%. This describes what's priced in, not a forecast of the move.
Only weak execution quality — not the full expensive x weak x turbulent stack.
For similar setups historically (n=20,154): about 33% saw a 20%+ drawdown, and roughly 76% of those did not recover within the year. These are historical base rates for the cohort, not a forecast of this stock.
Each factor is a parallel diagnostic with a clear read of what it shows and how names like it have historically fared. Never aggregated into a single score.
Operating income rose in 1 of the last 3 quarter-over-quarter moves. Historically, Consumer Staples names rated strong grew net income 66% of the time over the next year (vs 53% for the rest of the cohort, n=1144).
Over the trailing year it converted 1.51x of net income into operating cash flow. Historically, Consumer Staples names rated neutral grew net income 52% of the time over the next year (vs 57% for the rest of the cohort, n=1382).
Most sensitive to the broad stock market.
Not enough signal to read sensitivity to Fed net liquidity, the US dollar, long-term interest rates, real (inflation-adjusted) rates.
The next print and the backdrop around it (sector regime and the AI cycle). Context for the path, not a forecast of returns.
EPS estimate $0.18 → $0.20 (+8.3% / 30d). 0 raised, 1 cut, 2 covering analysts.
0 upgrades, 0 downgrades / 30d. 100% of analysts rate Buy.
0 positive, 0 negative / 30d.
How management runs the business: capital, margins, balance sheet, and how reliably they guide and deliver.
A guidance track record builds as the company issues and delivers on guidance.
What a normal day, a bad day, and the worst of the last year would mean for a $10,000 position.
On a typical day, $10k can swing ±$179.
How much price usually moves either way.
On a bad day, this stock has moved -$496.
A rough but not unusual down day (about the 95th percentile).
In the worst 12 months, $10k could have lost $5,723.
Deepest peak-to-trough drop in the last year.
Past results, not a forecast. Not investment advice.
The most important moves since the prior daily snapshot.
Valuation label changed from 'expensive' to 'full'.
As of June 15, 2026, the valuation changed from "expensive" to "full." Risk fell. The sector backdrop remains a headwind, while recent financial performance is strong. The management stance is capital-friendly, and earnings quality is neutral.
as of 2026-06-15
Specific, dated things to watch for, each with what would confirm it and what would prove it wrong.
Why it matters: This report shows retail sales trends. Strong sales could boost FitLife's outlook.
Confirms:Retail sales growth above 0.5% month over month.
Disproves:Retail sales growth below 0% month over month.
Recent news graded against this company's own objectives — whether it reinforces or challenges the thesis, and how confirmed it is.
No graded news catalysts for FTLF yet.
Conditional scenarios: if X happens, the view would shift in this direction. These are not predictions.
Recent SEC 8-K filings ranked by likely impact, confidence, and recency.
Departure of Directors or Certain Officers; Election of Directors; Appointment of Certain Officers; Compensatory Arrangements of Certain Officers. On May 18, 2026, the Board of Directors (the “ Board ”) of FitLife Brands, Inc. (the “ Company ”) appointed Ryan Hansen, who was serving as the Company’s Executive Vice President, to the position of President of the Company. Mr. Hansen, 38, has served as Executive Vice President since he joined the Company in November 2023. Prior to joining the Com…
Whether the overall read has been drifting up or down lately, and how it's changed since last week.
Not investment advice. Scores describe historical and current data; they are not forecasts of future returns. Consult a licensed advisor before making investment decisions.
Long-thesis check; widest uncertainty.
Looks more expensive than peers.
Self-history needs ~20 months of data.
Trailing four: 2025-Q1, 2025-Q2, 2025-Q3, 2026-Q1
A side-by-side read on sector standing, valuation, and risk versus Packaged Foods & Meats.
| Stock | Sector standing | Valuation | Risk |
|---|---|---|---|
FTLF FitLife Brands, Inc. | Typical Show detailsSector percentile: 67 of 100 | full | high |
MDLZ Mondelez International | Typical Show detailsSector percentile: 46 of 100 | expensive | moderate |
HSY Hershey Company (The) | Above typical Show detailsSector percentile: 90 of 100 | expensive | moderate |
KHC Kraft Heinz | Above typical Show detailsSector percentile: 92 of 100 | fair | moderate |
TSN Tyson Foods | Above typical Show detailsSector percentile: 78 of 100 | fair | moderate |
6 material management or governance events in the past 24 months, led by M&A activity. Historically, Consumer Staples names rated neutral grew net income 50% of the time over the next year (vs 48% for the rest of the cohort, n=491).
Not investment advice. As of 2026-06-15.
via XLP
Tailwind = sector leading the S&P 500; headwind = trailing. Both can be constructive. Historically, headwind regimes have averaged stronger forward returns than tailwind.
Context label only: describes the market state (e.g. real bear vs narrative panic, healthy uptrend vs late-stage froth). It is not a per-ticker buy/sell signal and does not predict factor performance.
Not investment advice. As of 2026-06-15.
Priorities management has stated in recent disclosures, with status and evidence drawn from earnings calls, filings, and press releases.
No qualifying priorities for this snapshot. Check back after the next refresh.
Why it matters: GDP growth affects consumer spending. Strong GDP can signal better sales for FitLife.
Confirms:GDP growth revised up to above 2% for Q1 2026.
Disproves:GDP growth revised down to below 1% for Q1 2026.
Why it matters: The FOMC decides on interest rates. This affects how much people spend and invest. Changes can impact FitLife's sales.
Confirms one read:FOMC raises rates by 25 basis points or more.
Confirms the other:FOMC keeps rates unchanged or lowers them.
and 7.01, including Exhibit 99.1, shall not be deemed to be “ filed ” for the purposes of Section 18 of the Securities Exchange Act of 1934, as amended, and will not be incorporated by reference into any filing under the Securities Act of 1933, as amended, unless specifically identified therein as being incorporated therein by referenced.
and 7.01, including Exhibit 99.1, shall not be deemed to be “ filed ” for the purposes of Section 18 of the Securities Exchange Act of 1934, as amended, and will not be incorporated by reference into any filing under the Securities Act of 1933, as amended, unless specifically identified therein as being incorporated therein by referenced.
and 7.01, including Exhibit 99.1, shall not be deemed to be “ filed ” for the purposes of Section 18 of the Securities Exchange Act of 1934, as amended, and will not be incorporated by reference into any filing under the Securities Act of 1933, as amended, unless specifically identified therein as being incorporated therein by referenced.
and 7.01, including Exhibit 99.1, shall not be deemed to be “ filed ” for the purposes of Section 18 of the Securities Exchange Act of 1934, as amended, and will not be incorporated by reference into any filing under the Securities Act of 1933, as amended, unless specifically identified therein as being incorporated therein by referenced.