Amazon (AMZN)
NASDAQConsumer DiscretionarySpecialty RetailSnapshot 2026-09-15
$248.42-2.02%
Close 2026-09-15 · 1-day change
NASDAQConsumer DiscretionarySpecialty RetailSnapshot 2026-09-15
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Put AMZN beside peers and holdings, graph the same metric, and keep your notes with the evidence.
Daily closes. Earnings/event dots are placed inline.
Industries move in repeating boom-and-bust cycles. This shows where this stock’s industry sits in that cycle, stage by stage (recovery → expansion → supercycle → steady → deceleration → contraction), from its fundamentals (orders, revenue, capital spending), not the stock’s price.
A booming industry is a tailwind for the names in it; a contracting one is a headwind. Companies in the same industry tend to rise and fall together with the cycle, the way a tide lifts and lowers every boat in the harbor at once, so a large part of a stock’s swing can come from where its industry sits rather than from the company itself. It’s context for reading the company’s results, not a buy/sell call. Full explanation →
Consumer Discretionary is in steady. Describes the industry's cycle state, not a call on this stock.
The stage band shows the industry’s cycle over the chart’s timeline (each color a stage); a ▼ marks a quarter its growth inflected down — amber is an unconfirmed watch, red is confirmed the next quarter. Use “Overlay cycle on chart” to tint the price chart by stage. The industry’s fundamentals, not a signal on this stock.
The reason to own it still holds.
View ThesisRevenue growth is accelerating — up about 16% over the past year.
View GrowthRanks in the weakest quality tier of its industry — roughly the bottom 32%, softest on free-cash-flow margins.
View QualityManagement screens strong on capital allocation, earnings delivery, margins.
View ManagementExpectations look high — the market is pricing in about 32% growth a year, above the roughly 17% analysts expect, leaving little room for error.
View ValuationModerate volatility — typically moves about 1% a day.
View RiskAmazon's growth in AWS and AI capabilities must continue to justify its current valuation. Revenue grew 20% year over year, and the latest quarter beat expectations significantly. It trades at 30× P/E versus a peer median of 15×, indicating the market is pricing in more growth than forecasted. The risk lies in potential guidance cuts, which could lead to a significant drop in estimates. Peer multiples imply a price about 34% below where it trades, suggesting it looks expensive on this basis. Our read remains intact.
Trailing returns as of 2026-09-15. AMZN is total return (includes dividends); the S&P 500 benchmark is price return (the index excludes dividends).
Based on 62 analysts currently covering AMZN (as of Sep 2026).
Based on 23 Wall Street analysts offering 12-month price targets for AMZN in the last 4 months.
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Compare AMZN with peers and holdings, graph the same reported metric, keep your questions beside the evidence, and return when the facts change.
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| Compare | Company | Living FV | P/E | Revenue % | Quality |
|---|---|---|---|---|---|
| AMZN Selected company | Graph | Compare | Trend | Review | |
| Peer Add a competitor | Graph | Compare | Trend | Review | |
| Holding Compare a holding | Graph | Compare | Trend | Review |
Selected metric trend
Quarterly · checked companies · value or % of revenue
A consensus fair price across 8 valuation methods, at three horizons. As of 2026-09-15. Estimates are diagnostics, not price targets. Short-horizon estimates are close to coin-flips, so confidence is a method-agreement read, not a prediction.
Today's peer multiple on trailing earnings, with no growth credited. This is the headline read.
Adds projected growth, so it leans optimistic by design. Read it as upside context, not a base case.
A price-focused, side-by-side fair-value read versus Broadline Retail — fair value, gap to price, and forward P/E.
Our valuation methods disagree too much on this name right now. Rather than print a number we don't believe, we're holding it back until they converge.
Compare the value case
Put AMZN next to peers and holdings, compare Living FV and multiples, then graph the driver behind the difference.
Data access issues could disrupt supply chain operations.
Not investment advice. Scores describe historical and current data; they are not forecasts of future returns. Consult a licensed advisor before making investment decisions.
End-of-day figures as of 2026-09-15. EPS is implied from price ÷ P/E. Not investment advice.
Current $248.42
The last 12 months of price, then the range of analyst 12-month targets from today’s $248.42.
Analyst ratings and price targets are third-party Wall Street estimates, not QuarterlyIQ’s view. Not investment advice.
A long-thesis check that carries the widest uncertainty of the three horizons.
Direction of the business behind the multiple. Bands are backend reads; trailing-12-month basis.
Fall Prime Day could boost revenue growth significantly.
Advances: Expand ultra-fast delivery and same-day services
Milestone in quick delivery supports ultra-fast service expansion.
Advances: Expand AWS and AI capabilities
AWS partnership enhances AI capabilities.
Advances: Expand AWS and AI capabilities
AI momentum positively impacts AWS valuation.
Advances: Expand AWS and AI capabilities
AI momentum positively impacts AWS valuation.
Advances: Expand AWS and AI capabilities
Significant revenue boost from Anthropic enhances AWS and AI capabilities.
Advances: Increase revenue growth across segments
Tariff savings could boost revenue growth across segments.
