Wayfair Inc (W)
NYSEConsumer DiscretionarySpecialty RetailSnapshot 2026-10-29
NYSEConsumer DiscretionarySpecialty RetailSnapshot 2026-10-29
Research Workspace
Put W beside peers and holdings, graph the same metric, and keep your notes with the evidence.
Daily closes. Earnings/event dots are placed inline.
Industries move in repeating boom-and-bust cycles. This shows where this stock’s industry sits in that cycle, stage by stage (recovery → expansion → supercycle → steady → deceleration → contraction), from its fundamentals (orders, revenue, capital spending), not the stock’s price.
A booming industry is a tailwind for the names in it; a contracting one is a headwind. Companies in the same industry tend to rise and fall together with the cycle, the way a tide lifts and lowers every boat in the harbor at once, so a large part of a stock’s swing can come from where its industry sits rather than from the company itself. It’s context for reading the company’s results, not a buy/sell call. Full explanation →
Consumer Discretionary is in steady. Describes the industry's cycle state, not a call on this stock.
The stage band shows the industry’s cycle over the chart’s timeline (each color a stage); a ▼ marks a quarter its growth inflected down — amber is an unconfirmed watch, red is confirmed the next quarter. Use “Overlay cycle on chart” to tint the price chart by stage. The industry’s fundamentals, not a signal on this stock.
The reason to own it still holds.
View ThesisRevenue is growing steadily — about 7% over the past year.
View GrowthRanks in the weakest quality tier of its industry — roughly the bottom 36%, softest on share dilution.
View QualityManagement screens weak on capital allocation, earnings delivery, the balance sheet, market reaction to earnings.
View ManagementExpectations look reasonable — what the market is pricing in sits in line with or below what analysts forecast.
View ValuationThis stock is highly volatile — it swings about 1% on a typical day and fell roughly 52% in its worst 12-month stretch.
View RiskWayfair’s case rests on topline growth and EBITDA flow-through, despite unsteady management and unprofitability. Revenue grew 7.5% year over year in Q2 FY2026, and non-GAAP EPS beat consensus. Wayfair trades at 52× P/E versus a 15× peer median. The price reflects less growth than our forecast, despite that premium. A 24% next-quarter miss probability and misleading-sales fines threaten the case. The 51.8× multiple must be earned against peers. Peer multiples imply a price about 19% below where it trades. Our read remains intact; this read is provisional.
Trailing returns as of 2026-10-29. W is total return (includes dividends); the S&P 500 benchmark is price return (the index excludes dividends).
Based on 34 analysts currently covering W (as of Oct 2026).
Based on 12 Wall Street analysts offering 12-month price targets for W in the last 4 months.
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Compare W with peers and holdings, graph the same reported metric, keep your questions beside the evidence, and return when the facts change.
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| Compare | Company | Living FV | P/E | Revenue % | Quality |
|---|---|---|---|---|---|
| W Selected company | Graph | Compare | Trend | Review | |
| Peer Add a competitor | Graph | Compare | Trend | Review | |
| Holding Compare a holding | Graph | Compare | Trend | Review |
Selected metric trend
Quarterly · checked companies · value or % of revenue
A consensus fair price across 9 valuation methods, at three horizons. As of 2026-10-29. Estimates are diagnostics, not price targets. Short-horizon estimates are close to coin-flips, so confidence is a method-agreement read, not a prediction.
Today's peer multiple on trailing earnings, with no growth credited. This is the headline read.
Adds projected growth, so it leans optimistic by design. Read it as upside context, not a base case.
A price-focused, side-by-side fair-value read versus Broadline Retail — fair value, gap to price, and forward P/E.
Compare the value case
Put W next to peers and holdings, compare Living FV and multiples, then graph the driver behind the difference.
Advances: Drive topline growth and EBITDA flow-through
A new large-format store modestly supports topline growth, but opening dates alone offer limited evidence of financial impact.
Not investment advice. Scores describe historical and current data; they are not forecasts of future returns. Consult a licensed advisor before making investment decisions.
End-of-day figures as of 2026-10-29. EPS is implied from price ÷ P/E. Not investment advice.
Current $120.12
The last 12 months of price, then the range of analyst 12-month targets from today’s $120.12.
Analyst ratings and price targets are third-party Wall Street estimates, not QuarterlyIQ’s view. Not investment advice.
A long-thesis check that carries the widest uncertainty of the three horizons.
Below average on quality vs scored peers
Direction of the business behind the multiple. Bands are backend reads; trailing-12-month basis.
Threatens: Repurchase convertible senior notes to manage dilution
CEO stock sale raises concerns about confidence in company.

Fines may impact financial performance and reputation.

Fines could affect growth and investor confidence.

Fines could impact financials and growth objectives.

Advances: Drive topline growth and EBITDA flow-through
New store opening supports topline growth objective.

Advances: Drive topline growth and EBITDA flow-through
New store supports topline growth objective.
Advances: Drive topline growth and EBITDA flow-through
Improved credit rating supports growth and financial stability.
