Synchrony Financial (SYF)
NYSEFinancialsFinancial - Credit ServicesSnapshot 2026-09-15
$76.06+0.24%
Close 2026-09-15 · 1-day change
NYSEFinancialsFinancial - Credit ServicesSnapshot 2026-09-15
Research Workspace
Put SYF beside peers and holdings, graph the same metric, and keep your notes with the evidence.
Daily closes. Earnings/event dots are placed inline.
Industries move in repeating boom-and-bust cycles. This shows where this stock’s industry sits in that cycle, stage by stage (recovery → expansion → supercycle → steady → deceleration → contraction), from its fundamentals (orders, revenue, capital spending), not the stock’s price.
A booming industry is a tailwind for the names in it; a contracting one is a headwind. Companies in the same industry tend to rise and fall together with the cycle, the way a tide lifts and lowers every boat in the harbor at once, so a large part of a stock’s swing can come from where its industry sits rather than from the company itself. It’s context for reading the company’s results, not a buy/sell call. Full explanation →
Consumer Finance is in steady. Describes the industry's cycle state, not a call on this stock.
The stage band shows the industry’s cycle over the chart’s timeline (each color a stage); a ▼ marks a quarter its growth inflected down — amber is an unconfirmed watch, red is confirmed the next quarter. Use “Overlay cycle on chart” to tint the price chart by stage. The industry’s fundamentals, not a signal on this stock.
The reason to own it still holds.
View ThesisRevenue growth is slowing — up about 0% over the past year and decelerating.
View GrowthRanks among the strongest in its industry on quality — around the top 9%.
View QualityManagement screens strong on capital allocation, earnings delivery, the balance sheet, market reaction to earnings.
View ManagementExpectations look high — what the market is pricing in runs ahead of what analysts forecast.
View ValuationModerate volatility — typically moves about 1% a day.
View RiskSynchrony Financial's growth trajectory relies on its collaboration with OpenAI to enhance customer experiences. Revenue growth has been steady, with the latest quarter beating expectations by 24%. The stock trades at 1.5× price-to-book, below the peer median of 1.6×, indicating that the market may be pricing in more growth than expected. If SYF cuts guidance on the next call, it could negatively impact the stock. Peer multiples imply a price about 12% above where it trades. Our read remains intact.
Trailing returns as of 2026-09-15. SYF is total return (includes dividends); the S&P 500 benchmark is price return (the index excludes dividends).
Based on 24 analysts currently covering SYF (as of Sep 2026).
Based on 8 Wall Street analysts offering 12-month price targets for SYF in the last 4 months.
Continue this research
Compare SYF with peers and holdings, graph the same reported metric, keep your questions beside the evidence, and return when the facts change.
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| Compare | Company | Living FV | P/E | Revenue % | Quality |
|---|---|---|---|---|---|
| SYF Selected company | Graph | Compare | Trend | Review | |
| Peer Add a competitor | Graph | Compare | Trend | Review | |
| Holding Compare a holding | Graph | Compare | Trend | Review |
Selected metric trend
Quarterly · checked companies · value or % of revenue
A consensus fair price across 12 valuation methods, at three horizons. As of 2026-09-15. Estimates are diagnostics, not price targets. Short-horizon estimates are close to coin-flips, so confidence is a method-agreement read, not a prediction.
Today's peer multiple on trailing earnings, with no growth credited. This is the headline read.
Adds projected growth, so it leans optimistic by design. Read it as upside context, not a base case.
A price-focused, side-by-side fair-value read versus Consumer Finance — fair value, gap to price, and forward P/E.
Compare the value case
Put SYF next to peers and holdings, compare Living FV and multiples, then graph the driver behind the difference.
Advances: Maintain disciplined underwriting and credit strategy
Growth and credit strategy aligns with management's objectives.
Not investment advice. Scores describe historical and current data; they are not forecasts of future returns. Consult a licensed advisor before making investment decisions.
End-of-day figures as of 2026-09-15. EPS is implied from price ÷ P/E. Not investment advice.
Current $76.06
The last 12 months of price, then the range of analyst 12-month targets from today’s $76.06.
Analyst ratings and price targets are third-party Wall Street estimates, not QuarterlyIQ’s view. Not investment advice.
A long-thesis check that carries the widest uncertainty of the three horizons.
Around the middle on quality vs scored peers
Direction of the business behind the multiple. Bands are backend reads; trailing-12-month basis.
Threatens: Maintain disciplined underwriting and credit strategy
Increased delinquencies threaten disciplined underwriting strategy.
Advances: Invest in growth and innovation
Q2 beat and OpenAI deal support growth and innovation.
Advances: Invest in growth and innovation
Expansion in AI ties supports growth and innovation objectives.
Advances: Invest in growth and innovation
Partnership enhances growth and innovation potential.
Advances: New $6.5B share repurchase program
Upgrade highlights buyback program's positive impact on stock value.
Advances: Disciplined underwriting and credit strategy
EPS guidance supports disciplined underwriting and growth strategy.
Advances: Disciplined underwriting and credit strategy
Earnings beat indicates strong underwriting and credit strategy.
