DIRECT DIGITAL HOLDINGS INC (DRCT)
NASDAQCommunication ServicesAdvertising AgenciesSnapshot 2026-09-14
$1.83+7.02%
Close 2026-09-14 · 1-day change
NASDAQCommunication ServicesAdvertising AgenciesSnapshot 2026-09-14
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Put DRCT beside peers and holdings, graph the same metric, and keep your notes with the evidence.
Daily closes. Earnings/event dots are placed inline.
Industries move in repeating boom-and-bust cycles. This shows where this stock’s industry sits in that cycle, stage by stage (recovery → expansion → supercycle → steady → deceleration → contraction), from its fundamentals (orders, revenue, capital spending), not the stock’s price.
A booming industry is a tailwind for the names in it; a contracting one is a headwind. Companies in the same industry tend to rise and fall together with the cycle, the way a tide lifts and lowers every boat in the harbor at once, so a large part of a stock’s swing can come from where its industry sits rather than from the company itself. It’s context for reading the company’s results, not a buy/sell call. Full explanation →
Communication Services is in steady. Describes the industry's cycle state, not a call on this stock.
The stage band shows the industry’s cycle over the chart’s timeline (each color a stage); a ▼ marks a quarter its growth inflected down — amber is an unconfirmed watch, red is confirmed the next quarter. Use “Overlay cycle on chart” to tint the price chart by stage. The industry’s fundamentals, not a signal on this stock.
Primary pillar broken — Maintain minimum quarterly consolidated EBITDA: EBITDA -2.9M vs 0.2M target.
View ThesisRevenue is contracting — down about 15% over the past year.
View GrowthManagement screens weak on capital allocation, earnings delivery, margins, market reaction to earnings.
View ManagementThis stock is volatile — it swings about 3% on a typical day and fell roughly 98% in its worst 12-month stretch.
View RiskDirect Digital Holdings (DRCT) must drive organic growth via multi-channel sales and product innovation to justify its price. Revenue fell 23% year over year, and the last quarter missed expectations. DRCT trades at a significant multiple premium, with an 84% probability of missing next quarter's earnings. The primary risk is the broken pillar of maintaining minimum quarterly consolidated EBITDA, with an EBITDA margin of -37.0% versus the target of $200k. Peer multiples imply a price about 0% below where it trades. The thesis has broken.
Trailing returns as of 2026-09-14. DRCT is total return (includes dividends); the S&P 500 benchmark is price return (the index excludes dividends).
Based on 2 analysts currently covering DRCT (as of Sep 2026).
Analyst ratings and price targets are third-party Wall Street estimates, not QuarterlyIQ’s view. Not investment advice.
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Compare DRCT with peers and holdings, graph the same reported metric, keep your questions beside the evidence, and return when the facts change.
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Selected metric trend
Quarterly · checked companies · value or % of revenue
A consensus fair price across 0 valuation methods, at three horizons. As of 2026-09-14. Estimates are diagnostics, not price targets. Short-horizon estimates are close to coin-flips, so confidence is a method-agreement read, not a prediction.
Today's peer multiple on trailing earnings, with no growth credited. This is the headline read.
Adds projected growth, so it leans optimistic by design. Read it as upside context, not a base case.
A price-focused, side-by-side fair-value read versus Advertising — fair value, gap to price, and forward P/E.
Compare the value case
Put DRCT next to peers and holdings, compare Living FV and multiples, then graph the driver behind the difference.
Advances: Drive organic growth via multi-channel sales and product innovation
Strategic shift aligns with growth objectives and innovation.
Not investment advice. Scores describe historical and current data; they are not forecasts of future returns. Consult a licensed advisor before making investment decisions.
End-of-day figures as of 2026-09-14. EPS is implied from price ÷ P/E. Not investment advice.
A long-thesis check that carries the widest uncertainty of the three horizons.
Below average on quality vs scored peers
Direction of the business behind the multiple. Bands are backend reads; trailing-12-month basis.
TTM earnings are negative. P/E-based methods drop out and the estimate leans on sales- and cash-flow-based methods. A data condition, not a forward call.
Advances: Drive organic growth via multi-channel sales and product innovation
Early demand for AI search supports growth objectives.
