Apple Inc (AAPL)
NASDAQInformation TechnologyConsumer ElectronicsSnapshot 2026-09-14
$331.34-0.52%
Close 2026-09-15 · 1-day change
NASDAQInformation TechnologyConsumer ElectronicsSnapshot 2026-09-14
Research Workspace
Put AAPL beside peers and holdings, graph the same metric, and keep your notes with the evidence.
Daily closes. Earnings/event dots are placed inline.
Industries move in repeating boom-and-bust cycles. This shows where this stock’s industry sits in that cycle, stage by stage (recovery → expansion → supercycle → steady → deceleration → contraction), from its fundamentals (orders, revenue, capital spending), not the stock’s price.
A booming industry is a tailwind for the names in it; a contracting one is a headwind. Companies in the same industry tend to rise and fall together with the cycle, the way a tide lifts and lowers every boat in the harbor at once, so a large part of a stock’s swing can come from where its industry sits rather than from the company itself. It’s context for reading the company’s results, not a buy/sell call. Full explanation →
Technology Hardware, Storage & Peripherals is in supercycle. Describes the industry's cycle state, not a call on this stock.
The stage band shows the industry’s cycle over the chart’s timeline (each color a stage); a ▼ marks a quarter its growth inflected down — amber is an unconfirmed watch, red is confirmed the next quarter. Use “Overlay cycle on chart” to tint the price chart by stage. The industry’s fundamentals, not a signal on this stock.
Primary pillar broken — Services revenue reaches $30 billion by 2026-Q1: Services revenue not reported.
View ThesisRevenue growth is accelerating — up about 14% over the past year.
View GrowthRanks among the strongest in its industry on quality — around the top 19%.
View QualityManagement screens strong on capital allocation, earnings delivery, margins, the balance sheet.
View ManagementExpectations look high — the market is pricing in about 29% growth a year, above the roughly 12% analysts expect, leaving little room for error.
View ValuationModerate volatility — typically moves about 1% a day.
View RiskApple's growth depends on its ability to expand AI and software innovations. Revenue grew 16% year over year, and the last quarter beat expectations. It trades at 38× P/E versus a peer median of 40×. The market is pricing in more growth than forecasted, indicating expectations look full. A significant risk is the potential for a guidance cut, with a 13% miss probability for the next quarter. Peer multiples imply a price about 26% below where it trades (it looks expensive on this basis). This read is provisional.
Trailing returns as of 2026-09-15. AAPL is total return (includes dividends); the S&P 500 benchmark is price return (the index excludes dividends).
Based on 45 analysts currently covering AAPL (as of Sep 2026).
Based on 15 Wall Street analysts offering 12-month price targets for AAPL in the last 4 months.
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Compare AAPL with peers and holdings, graph the same reported metric, keep your questions beside the evidence, and return when the facts change.
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| Compare | Company | Living FV | P/E | Revenue % | Quality |
|---|---|---|---|---|---|
| AAPL Selected company | Graph | Compare | Trend | Review | |
| Peer Add a competitor | Graph | Compare | Trend | Review | |
| Holding Compare a holding | Graph | Compare | Trend | Review |
Selected metric trend
Quarterly · checked companies · value or % of revenue
A consensus fair price across 12 valuation methods, at three horizons. As of 2026-09-14. Estimates are diagnostics, not price targets. Short-horizon estimates are close to coin-flips, so confidence is a method-agreement read, not a prediction.
Today's peer multiple on trailing earnings, with no growth credited. This is the headline read.
Adds projected growth, so it leans optimistic by design. Read it as upside context, not a base case.
A price-focused, side-by-side fair-value read versus Technology Hardware, Storage & Peripherals — fair value, gap to price, and forward P/E.
Our valuation methods disagree too much on this name right now. Rather than print a number we don't believe, we're holding it back until they converge.
Compare the value case
Put AAPL next to peers and holdings, compare Living FV and multiples, then graph the driver behind the difference.
Increased demand for foldables supports growth in installed base.
Not investment advice. Scores describe historical and current data; they are not forecasts of future returns. Consult a licensed advisor before making investment decisions.
End-of-day figures as of 2026-09-15. EPS is implied from price ÷ P/E. Not investment advice.
Current $331.34
The last 12 months of price, then the range of analyst 12-month targets from today’s $331.34.
Analyst ratings and price targets are third-party Wall Street estimates, not QuarterlyIQ’s view. Not investment advice.
A long-thesis check that carries the widest uncertainty of the three horizons.
Top 25% on quality vs scored peers
A second lens on the 12-month fair value: for companies that score high on measured quality (profitability, balance-sheet safety, earnings stability), this read trusts more of today's profit margins instead of averaging them toward their multi-year history the way the headline number does. Shown alongside the fair value above, not in place of it. A diagnostic, not a price target or a buy/sell signal.
Direction of the business behind the multiple. Bands are backend reads; trailing-12-month basis.
Advances: Grow installed base of active devices
iPhone sales in China support growth of active devices.
Advances: Launch and expand AI and software innovations
New iPhone feature enhances software innovation.
Advances: Launch and expand AI and software innovations
New iPhone feature enhances software innovation.
Valuation concerns could impact investor sentiment.
Advances: Grow installed base of active devices
Increased demand for iPhone 18 supports active device growth.
Delivery delays could impact sales and customer satisfaction.
Threatens: Increase Services revenue
Discontinuation may reduce services revenue from affected users.
