Apple Inc (AAPL)
NASDAQInformation TechnologyConsumer ElectronicsSnapshot 2026-07-31
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Create your account →NASDAQInformation TechnologyConsumer ElectronicsSnapshot 2026-07-31
Reading AAPL? Create a free portfolio, then add this holding for ongoing Reports and tracking. Track it in a free portfolio. No credit card.
Create your account →Daily closes. Earnings/event dots are placed inline.
Industries move in repeating boom-and-bust cycles. This shows where this stock’s industry sits in that cycle, stage by stage (recovery → expansion → supercycle → steady → deceleration → contraction), from its fundamentals (orders, revenue, capital spending), not the stock’s price.
A booming industry is a tailwind for the names in it; a contracting one is a headwind. Companies in the same industry tend to rise and fall together with the cycle, the way a tide lifts and lowers every boat in the harbor at once, so a large part of a stock’s swing can come from where its industry sits rather than from the company itself. It’s context for reading the company’s results, not a buy/sell call. Full explanation →
Technology Hardware, Storage & Peripherals is in supercycle. Describes the industry's cycle state, not a call on this stock.
The stage band shows the industry’s cycle over the chart’s timeline (each color a stage); a ▼ marks a quarter its growth inflected down — amber is an unconfirmed watch, red is confirmed the next quarter. Use “Overlay cycle on chart” to tint the price chart by stage. The industry’s fundamentals, not a signal on this stock.
Primary pillar under pressure — Services revenue reaches $30 billion by 2026-Q1: metric not reported.
View ThesisRevenue growth is accelerating — up about 13% over the past year.
View GrowthRanks among the strongest in its industry on quality — around the top 19%.
View QualityManagement screens strong on capital allocation, earnings delivery, margins, the balance sheet.
View ManagementExpectations look high — the market is pricing in about 24% growth a year, above the roughly 14% analysts expect, leaving little room for error.
View ValuationModerate volatility — typically moves about 1% a day.
View RiskApple's growth in services revenue and strong iPhone demand support its valuation. Revenue grew 16% year over year, and the last quarter beat expectations. It trades at 40× P/E, slightly above the 39× peer median. The market is pricing in more growth than forecast, indicating expectations look full. A specific risk is the potential for a guidance cut, with a 13% miss probability. Peer multiples imply a price about 35% below where it trades. This read is provisional; the thesis is on watch.
Trailing returns as of 2026-07-31. AAPL is total return (includes dividends); the S&P 500 benchmark is price return (the index excludes dividends).
Based on 50 analysts currently covering AAPL (as of Jul 2026).
Based on 16 Wall Street analysts offering 12-month price targets for AAPL in the last 4 months.
A consensus fair price across 12 valuation methods, at three horizons. As of 2026-08-01. Estimates are diagnostics, not price targets. Short-horizon estimates are close to coin-flips, so confidence is a method-agreement read, not a prediction.
Today's peer multiple on trailing earnings, with no growth credited. This is the headline read.
Adds projected growth, so it leans optimistic by design. Read it as upside context, not a base case.
A price-focused, side-by-side fair-value read versus Technology Hardware, Storage & Peripherals — fair value, gap to price, and forward P/E.
Our valuation methods disagree too much on this name right now. Rather than print a number we don't believe, we're holding it back until they converge.
Threatens: Launch and expand AI and software innovations
AI pricing issues could hinder product innovation.
Not investment advice. Scores describe historical and current data; they are not forecasts of future returns. Consult a licensed advisor before making investment decisions.
End-of-day figures as of 2026-07-31. EPS is implied from price ÷ P/E. Not investment advice.
Current $308.91
The last 12 months of price, then the range of analyst 12-month targets from today’s $308.91.
Analyst ratings and price targets are third-party Wall Street estimates, not QuarterlyIQ’s view. Not investment advice.
A long-thesis check that carries the widest uncertainty of the three horizons.
Above average on quality vs scored peers
A second lens on the 12-month fair value: for companies that score high on measured quality (profitability, balance-sheet safety, earnings stability), this read trusts more of today's profit margins instead of averaging them toward their multi-year history the way the headline number does. Shown alongside the fair value above, not in place of it. A diagnostic, not a price target or a buy/sell signal.
Direction of the business behind the multiple. Bands are backend reads; trailing-12-month basis.

Leasing option may increase device adoption.
Weak forecast impacts growth objectives.

New iPhone launch supports product innovation goals.

Weak forecast impacts growth objectives and investor confidence.
Advances: Grow installed base of active devices
Strong earnings reinforce growth in installed base of devices.
Positive remarks on CEO transition support management stability.
Analyst target cut indicates potential headwinds for growth.
