Booking Holdings (BKNG)
NASDAQConsumer DiscretionaryTravel ServicesSnapshot 2026-09-15
$171.32-2.30%
Close 2026-09-15 · 1-day change
NASDAQConsumer DiscretionaryTravel ServicesSnapshot 2026-09-15
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Put BKNG beside peers and holdings, graph the same metric, and keep your notes with the evidence.
Daily closes. Earnings/event dots are placed inline.
Industries move in repeating boom-and-bust cycles. This shows where this stock’s industry sits in that cycle, stage by stage (recovery → expansion → supercycle → steady → deceleration → contraction), from its fundamentals (orders, revenue, capital spending), not the stock’s price.
A booming industry is a tailwind for the names in it; a contracting one is a headwind. Companies in the same industry tend to rise and fall together with the cycle, the way a tide lifts and lowers every boat in the harbor at once, so a large part of a stock’s swing can come from where its industry sits rather than from the company itself. It’s context for reading the company’s results, not a buy/sell call. Full explanation →
Consumer Discretionary is in steady. Describes the industry's cycle state, not a call on this stock.
The stage band shows the industry’s cycle over the chart’s timeline (each color a stage); a ▼ marks a quarter its growth inflected down — amber is an unconfirmed watch, red is confirmed the next quarter. Use “Overlay cycle on chart” to tint the price chart by stage. The industry’s fundamentals, not a signal on this stock.
Primary pillar broken — Revenue growth of 8-10% annually: FY26 rev +5.0-7.0% vs 8.0% target.
View ThesisRevenue is growing steadily — about 13% over the past year.
View GrowthRanks among the strongest in its industry on quality — around the top 15%.
View QualityMiddle-of-the-pack management execution.
View ManagementExpectations look reasonable — what the market is pricing in sits in line with or below what analysts forecast.
View ValuationModerate volatility — typically moves about 2% a day.
View RiskBKNG's revenue growth has weakened, with FY26 guidance at 5-7% versus an 8-10% target. Recent financial performance dropped from the robust to the fragile half of its sector. Revenue grew 8% year over year, and the last quarter beat expectations. It trades at 3.1× P/E versus an 18.6× peer median, indicating the price reflects less growth than forecasted. The primary risk is the potential for further guidance cuts, with an 18% miss probability for the next quarter. Peer multiples imply a price about 40% above where it trades. This read is provisional.
Trailing returns as of 2026-09-15. BKNG is total return (includes dividends); the S&P 500 benchmark is price return (the index excludes dividends).
Based on 40 analysts currently covering BKNG (as of Sep 2026).
Based on 17 Wall Street analysts offering 12-month price targets for BKNG in the last 4 months.
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| Compare | Company | Living FV | P/E | Revenue % | Quality |
|---|---|---|---|---|---|
| BKNG Selected company | Graph | Compare | Trend | Review | |
| Peer Add a competitor | Graph | Compare | Trend | Review | |
| Holding Compare a holding | Graph | Compare | Trend | Review |
Selected metric trend
Quarterly · checked companies · value or % of revenue
A consensus fair price across 8 valuation methods, at three horizons. As of 2026-09-15. Estimates are diagnostics, not price targets. Short-horizon estimates are close to coin-flips, so confidence is a method-agreement read, not a prediction.
Today's peer multiple on trailing earnings, with no growth credited. This is the headline read.
Adds projected growth, so it leans optimistic by design. Read it as upside context, not a base case.
A price-focused, side-by-side fair-value read versus Hotels, Resorts & Cruise Lines — fair value, gap to price, and forward P/E.
Compare the value case
Put BKNG next to peers and holdings, compare Living FV and multiples, then graph the driver behind the difference.
Threatens: Growth in travel demand and revenue with resilience amid geopolitical uncertain…
EU roadblock impacts growth in travel demand and revenue.
Not investment advice. Scores describe historical and current data; they are not forecasts of future returns. Consult a licensed advisor before making investment decisions.
End-of-day figures as of 2026-09-15. EPS is implied from price ÷ P/E. Not investment advice.
Current $171.32
The last 12 months of price, then the range of analyst 12-month targets from today’s $171.32.
Analyst ratings and price targets are third-party Wall Street estimates, not QuarterlyIQ’s view. Not investment advice.
A long-thesis check that carries the widest uncertainty of the three horizons.
Direction of the business behind the multiple. Bands are backend reads; trailing-12-month basis.
Threatens: Growth in travel demand and revenue with resilience amid geopolitical uncertain…
Trimming outlook indicates potential weakness in travel demand.
New permit requirement may hinder growth in travel demand.
Advances: Growth in travel demand and revenue with resilience amid geopolitical uncertain…
Better-than-expected results indicate strong travel demand resilience.
Advances: Growth in travel demand and revenue with resilience amid geopolitical uncertain…
Resilient travel outlook supports growth objectives.
Middle East pressures could impact future travel demand.
Strong travel demand supports revenue growth and shareholder returns.
Higher revenue from travel demand aligns with growth objectives.