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22ND CENTURY GROUP INC (XXII)
NASDAQConsumer StaplesTobaccoSnapshot 2026-06-16
Watch· this week
$5.74-6.51%
Close 2026-06-16 · 1-day change
Recent financial performance sits well below its industry cohort — worth keeping an eye on, though it has not freshly broken.
The bottom line
Recent financial performance is weak, and management's recent track record has been unsteady, with frequent disruptive corporate changes. The company was unprofitable over the past year, so its earnings quality can't be assessed. Peer multiples imply a price about 78% above where it trades (it looks cheap on this basis); the read is cheap, value-trap risk, as it trades below peer multiples, but recent financials are weak or earnings quality is fragile. If XXII cuts guidance on the next call, that's a meaningful negative. This read is provisional.
as of 2026-06-16
Quick facts
- Exchange
- NASDAQ
- Sector
- Consumer Staples
- Industry
- Tobacco
- Market cap
- $2.12M
- Employees
- 32
- IPO date
- 2008-12-29
- Next earnings
- 2026-08-14
Price
Daily closes. Earnings/event dots are placed inline.
Adjusted daily closes (split & dividend). Scroll over the chart to zoom; click a range to reset.
EarningsMaterial event
What's priced in
(what the market already expects)What it's worth (estimated)
A consensus fair price across 0 valuation methods, at three horizons. Current price $5.74. Estimates are diagnostics, not price targets. Short-horizon estimates are close to coin-flips, so confidence is a method-agreement read, not a prediction.
12-month· primary—
—consensus
Range — – —
vs price: —
Method agreement —
No-growth: today's peer multiple on trailing earnings. The headline read.
3-year—
—consensus
Range — – —
vs price: —
Method agreement —
Embeds projected growth. Leans optimistic by design. Upside context.
5-year—
—
How much to trust our fair value
We take the 12-month fair value above and grade our own number — how the market prices this name versus what we'd justify, and where the two diverge.
Cheap vs peerslow confidence
At $6.14 XXII trades at 0× p/s, below its 1× p/s peer median. Our $27 fair value sits above the price; low confidence. Not investment advice.
Multiple (P/S)
0.2x
peer 0.9x · own history —
Premium
0.2x peer
Growth the price needs
-77%
our forecast -34%
Our fair value
$27.24
range $27.24 – $27.24
WhyEarnings too small for P/EPeer anchor overstates the discount
How this stock is priced
One valuation read at a 12-month horizon, plus how price compares to peers and the company's own history.
Long-term · 1–3 yr
no readcheap — value-trap risk12-month view
What's priced inJustified
The price implies about 78% below a flat-multiple fair value, below our forecast of about -34%. This describes what's priced in, not a forecast of the move.
TTM earnings are negative, so the read leans on sales- and cash-flow-based methods rather than P/E. This is a data condition, not a forward call.
Low fragilityrisk posture, not a price call
No fragility gates fired. Regime (Mania) does not concentrate fragility.
Historical context
How strong is the business
(quality & execution)Factor signals
Each factor is a parallel diagnostic with a clear read of what it shows and how names like it have historically fared. Never aggregated into a single score.
Recent financial performance
weakOperating income rose in 1 of the last 3 quarter-over-quarter moves. Historically, Consumer Staples names rated weak grew net income 56% of the time over the next year (vs 58% for the rest of the cohort, n=1144).
14th pctl · Consumer Staples
Earnings quality
loss makingOver the trailing year it converted 1.97x of net income into operating cash flow.
Macro sensitivity
Not enough signal yet.
Not enough signal to read sensitivity to the broad stock market, the US dollar, Fed net liquidity, long-term interest rates, real (inflation-adjusted) rates.
Management & capital allocation
volatile20 material management or governance events in the past 24 months, led by capital-allocation actions. Historically, Consumer Staples names rated volatile grew net income 42% of the time over the next year (vs 51% for the rest of the cohort, n=368).
Earnings setup & market context
The next print and the backdrop around it (sector regime and the AI cycle). Context for the path, not a forecast of returns.
Earnings setup · pre-print positioning
forward-looking
Neutral2 positive, 2 negative material events / 30dfor period ending 2026-06-30
Why this setup
Consensus revisions
EPS estimate $0.00 → $-0.30. 0 raised, 0 cut, 1 covering analysts.
Material events
2 positive, 2 negative / 30d. See F4 management tile for the event list.
Sector context
Intermediate · WeeklySector phase: consumer staples is in maturing, with decelerating (~3.0 years in phase).
Sector regime (90d momentum): headwind.Secular epoch: Mature by revenue growth · theme private-label/value.headwind
Management scorecard
How management runs the business: capital, margins, balance sheet, and how reliably they guide and deliver.
Long-term · 1–3 yr
Overall: weak
- Capital allocation
- weak
- Earnings discipline
- weak
- Margin discipline
- weak
- Balance sheet
- strong
- Post-call reaction
- weak
How bumpy is the path
(risk while you hold it)Risk: how this stock moves
What a normal day, a bad day, and the worst of the last year would mean for a $10,000 position.
Intermediate · WeeklyLong-term · 1–3 yr
On a typical day, $10k can swing ±$396.
How much price usually moves either way.
On a bad day, this stock has moved -$1,743.
A rough but not unusual down day (about the 95th percentile).
In the worst 12 months, $10k could have lost $9,987.
Deepest peak-to-trough drop in the last year.
highas of 2026-06-16
Past results, not a forecast. Not investment advice.
What would change the read
(catalysts & re-read triggers)What changed
The most important moves since the prior daily snapshot.
Short-term · Daily
- label change · valuation_labelsmall change
Valuation label changed from 'inexpensive' to 'None'.
No material changes since the prior snapshot.
as of 2026-06-16
What to watch next
Specific, dated things to watch for, each with what would confirm it and what would prove it wrong.
No named catalysts to watch right now. Check back after the next earnings report.
News catalysts
Recent news graded against this company's own objectives — whether it reinforces or challenges the thesis, and how confirmed it is.
- 2026-06-097d agoInvesting.com
Advances: Warrant inducement offering
Warrant inducement aligns with capital allocation objectives.
Strongly reinforcesUnconfirmed report
This sector is also watching
- Watch for changes in consumer spending trends post-FOMC meeting
- Watch for Consumer Staples revenue growth to speed up above 5%.
What could change this view
Conditional scenarios: if X happens, the view would shift in this direction. These are not predictions.
Intermediate · Weekly
Upside triggers
- If sector bellwethers like PM, BTI, and MO keep beating earnings and guiding higher, the Consumer Staples sector momentum should keep lifting XXII and other Consumer Staples names. Worth watching these names for early signals.
- If XXII raises forward guidance on the next earnings call (currently NEW as of 2026-05-07), that's a momentum boost. Street estimates typically follow guidance up and the stock tends to re-rate higher.
Downside triggers
- If XXII cuts guidance on the next call (currently NEW as of 2026-05-07), that's a meaningful negative. The Street tends to walk down estimates and the stock usually takes a leg lower.
- If sector bellwethers like PM, BTI, and MO start missing or guiding lower, the Consumer Staples tailwind helping XXII and other Consumer Staples names could fade. Watch these names for early warning.
- If XXII misses again next quarter like this past one (a very large miss off a near-zero prior-year base on the 2026-03-31 print), expect continued pressure. The Street usually keeps walking estimates down after consecutive misses.
Recent events
(material 8-K / filing activity)Material updates
Recent SEC 8-K filings ranked by likely impact, confidence, and recency.
- 2026-06-098d agoItem 1.01
Entry into a Material Definitive Agreement. Warrant Inducement On June 8, 2026, the Company commenced a warrant inducement offering (the “ Warrant Inducement ”) with the holders of certain outstanding warrants to purchase up to an aggregate of 5,345,591 shares of common stock (collectively, the “ Existing Warrants ”), which Existing Warrants are exercisable at an exercise price of $3.57. The Company offered the holders of the Existing Warrants an inducement period whereby the Company agreed t…
M&A activitypositive
Score history
Whether the overall read has been drifting up or down lately, and how it's changed since last week.
-5.1 vs last weeklatest as of 2026-06-17
Not investment advice. Scores describe historical and current data; they are not forecasts of future returns. Consult a licensed advisor before making investment decisions.