Reading SONO? Track it free: the weekly brief, plus an alert if the thesis breaks. No credit card.
Track SONO free→Reading SONO? Track it free: the weekly brief, plus an alert if the thesis breaks. No credit card.
Track SONO free→
NASDAQConsumer DiscretionaryConsumer ElectronicsSnapshot 2026-06-15
Recent financial performance sits below its industry cohort — worth keeping an eye on, though it has not freshly broken.
Recent financial performance is neutral, and earnings quality is robust, cash backs up reported profits. Management's recent track record has been steady, while risk is moderate and the sector backdrop is a headwind. Peer multiples imply a price about 5% above where it trades (it looks cheap on this basis); the read is fair, but weakening. The valuation is influenced by the recent financials and earnings quality, which are showing signs of weakening. This read is provisional.
Daily closes. Earnings/event dots are placed inline.
A consensus fair price across 6 valuation methods, at three horizons. Current price $14.90. Estimates are diagnostics, not price targets. Short-horizon estimates are close to coin-flips, so confidence is a method-agreement read, not a prediction.
No-growth: today's peer multiple on trailing earnings. The headline read.
Embeds projected growth. Leans optimistic by design. Upside context.
We take the 12-month fair value above and grade our own number — how the market prices this name versus what we'd justify, and where the two diverge.
At $15 SONO trades at 14× p/e, below its 15× p/e peer median. Our $15 fair value sits above the price; high confidence. Not investment advice.
One valuation read at a 12-month horizon, plus how price compares to peers and the company's own history.
The price implies about 4% below a flat-multiple fair value, in line with our forecast of about -2%. This describes what's priced in, not a forecast of the move.
No fragility gates fired.
For similar setups historically (n=20,154): about 33% saw a 20%+ drawdown, and roughly 76% of those did not recover within the year. These are historical base rates for the cohort, not a forecast of this stock.
Each factor is a parallel diagnostic with a clear read of what it shows and how names like it have historically fared. Never aggregated into a single score.
Operating income rose in 1 of the last 3 quarter-over-quarter moves. Historically, Consumer Discretionary names rated neutral grew net income 48% of the time over the next year (vs 64% for the rest of the cohort, n=3804).
Over the trailing year it converted 5.84x of net income into operating cash flow. Historically, Consumer Discretionary names rated robust grew net income 65% of the time over the next year (vs 49% for the rest of the cohort, n=2427).
Most sensitive to the broad stock market.
Not enough signal to read sensitivity to the US dollar, real (inflation-adjusted) rates, Fed net liquidity, long-term interest rates.
The next print and the backdrop around it (sector regime and the AI cycle). Context for the path, not a forecast of returns.
EPS estimate $0.16 → $0.20 (+25.0% / 30d). 1 raised, 0 cut, 1 covering analysts.
0 upgrades, 0 downgrades / 30d. 75% of analysts rate Buy.
How management runs the business: capital, margins, balance sheet, and how reliably they guide and deliver.
A guidance track record builds as the company issues and delivers on guidance.
What a normal day, a bad day, and the worst of the last year would mean for a $10,000 position.
On a typical day, $10k can swing ±$165.
How much price usually moves either way.
On a bad day, this stock has moved -$463.
A rough but not unusual down day (about the 95th percentile).
In the worst 12 months, $10k could have lost $3,372.
Deepest peak-to-trough drop in the last year.
Past results, not a forecast. Not investment advice.
The most important moves since the prior daily snapshot.
No material changes since the prior snapshot.
as of 2026-06-15
Specific, dated things to watch for, each with what would confirm it and what would prove it wrong.
Why it matters: If it stays above $2 million, it shows ongoing profit growth and better efficiency.
Confirms:Adjusted EBITDA is over $2 million in Q3.
Disproves:Adjusted EBITDA falls below $1 million in Q3.
Recent news graded against this company's own objectives — whether it reinforces or challenges the thesis, and how confirmed it is.
No graded news catalysts for SONO yet.
Conditional scenarios: if X happens, the view would shift in this direction. These are not predictions.
Recent SEC 8-K filings ranked by likely impact, confidence, and recency.
and in Exhibit 99.1 to this Current Report on Form 8-K is being furnished and shall not be deemed “filed” for purposes of Section 18 of the Securities Exchange Act of 1934, as amended (the “Exchange Act”), nor shall it be deemed incorporated by reference in any filing under the Securities Act of 1933, as amended (the “Securities Act”), or the Exchange Act, regardless of any general incorporation language in such filing.
Whether the overall read has been drifting up or down lately, and how it's changed since last week.
Not investment advice. Scores describe historical and current data; they are not forecasts of future returns. Consult a licensed advisor before making investment decisions.
Long-thesis check; widest uncertainty.
Roughly priced in line with peers.
Cheaper than its own typical valuation.
Trailing four: 2025-Q2, 2025-Q3, 2026-Q1, 2026-Q2
A side-by-side read on sector standing, valuation, and risk versus Consumer Electronics.
| Stock | Sector standing | Valuation | Risk |
|---|---|---|---|
SONO Sonos, Inc. | Typical Show detailsSector percentile: 39 of 100 | fair | moderate |
GRMN Garmin | Typical Show detailsSector percentile: 51 of 100 | expensive | moderate |
TBCH Turtle Beach Corp. | Below typical Show detailsSector percentile: 15 of 100 | inexpensive | elevated |
VUZI Vuzix Corp. | Typical Show detailsSector percentile: 49 of 100 | expensive | high |
GPRO GoPro Inc | Below typical Show detailsSector percentile: 22 of 100 | — | high |
1 material management or governance event in the past 24 months, led by executive changes. Historically, Consumer Discretionary names rated stable grew net income 55% of the time over the next year (vs 56% for the rest of the cohort, n=483).
Not investment advice. As of 2026-06-15.
via XLY
Tailwind = sector leading the S&P 500; headwind = trailing. Both can be constructive. Historically, headwind regimes have averaged stronger forward returns than tailwind.
Context label only: describes the market state (e.g. real bear vs narrative panic, healthy uptrend vs late-stage froth). It is not a per-ticker buy/sell signal and does not predict factor performance.
Not investment advice. As of 2026-06-15.
Priorities management has stated in recent disclosures, with status and evidence drawn from earnings calls, filings, and press releases.
Focus on coordinated execution in product, software, marketing, and market expansion to drive revenue growth.
Continue efforts to improve profitability through cost management and operational efficiencies.
Focus on strengthening cash flow through operational efficiencies and strategic financial management.
Why it matters: Positive cash flow shows better financial health. It also helps support growth plans.
Confirms:Cash flow from operations turns positive in the next quarter.
Disproves:Cash flow from operations remains negative or worsens.
Why it matters: If growth is over 8%, Sonos is doing well. It is getting stronger in the market.
Confirms:Q3 revenue growth exceeds 8% year-over-year.
Disproves:Q3 revenue growth falls below 2% year-over-year.
Why it matters: The new COO's plans could affect costs and how well the company runs.
Confirms one read:The new COO will announce positive changes in the next earnings call.
Confirms the other:No major improvements have been reported since the new COO started.
Why it matters: Better cash flow shows improved health and helps with future investments.
Confirms:Cash flow from operations turns positive in Q3.
Disproves:Cash flow from operations remains negative in Q3.
Departure of Directors or Certain Officers; Election of Directors; Appointment of Certain Officers; Compensatory Arrangements of Certain Officers. On April 15, 2026, the Company appointed Frank Barbieri as Chief Operating Officer (“COO”) and principal operating officer, effective as of May 4, 2026. Between April 2019 to April 2026, Mr. Barbieri, age 58, held various roles at Walmart Inc., most recently as its Vice President of Content & Digital, leading the company's omni-channel consumer con…
and in Exhibit 99.1 to this Current Report on Form 8-K is being furnished and shall not be deemed “filed” for purposes of Section 18 of the Securities Exchange Act of 1934, as amended (the “Exchange Act”), nor shall it be deemed incorporated by reference in any filing under the Securities Act of 1933, as amended (the “Securities Act”), or the Exchange Act, regardless of any general incorporation language in such filing.